About Us
At Upstate Sport our mission is help everybody find a positive state of mind through movement and connection.
From the studio to the street, our activewear is built for everybody and every mood. We design with performance in mind, testing every piece with real movers to make sure it works as hard as you do. Because your gear shouldn’t hold you back – it should keep up.
But what makes us different isn’t just the fabric or fit – it’s the people. We’re powered by community, fueled by optimism and inspired by the energy that comes when we move together.
At the end of the day, it’s about how you feel not how you move. Unstoppable. Confident. Connected. Like your best self. Because we believe activewear isn’t just something you put on – it’s what supports and moves with you.
Where it Started
We were born in the studio – from the energy and power of collective movement and shared experiences.
It started on the Surf Coast of Victoria in 2021, as the sister brand of a Pilates studio built on community and confidence. Now, Upstate Sport has grown into a stand-alone activewear label known for high energy graphics, high-performance fabrics and a fresh take on everyday athleisure. Our roots remain in our hometown, our mission is to lift mindsets far and wide.
COME VISIT US
Our flagship store is located in the heart of Chapel Street, Melbourne and perfectly situated underneath Upstate Studios' Reformer studio.
You’ll find us in store Thursday – Sunday 11am – 4pm, come find your perfect fit!
Find out more about our store.
